The first South Indian film to collect over ₹300 crores was Enthiran which starred Rajinikanth and Aishwarya Rai in lead roles. The first South Indian film to gross over ₹100 crore worldwide was the 2007 Tamil film Sivaji, which starred Rajinikanth and Shriya Saran in lead roles.
However, in recent times, it has produced many of the most expensive films in Indian cinema, such as: 2.0, Enthiran, Bahubali, etc. South Indian cinema has always produced their films cost effectively.
Rajini hits movies lists series#
Rajini hits movies lists movie#
Blockbusters include movies like “Muthu,” “Sivaji” and “Enthiran.”Įven though he’s had a dry run in the recent past with a lukewarm response to his most recent movie “Lingaa”, Kabali is being promoted at a completely different level. Rajini, who started life as a bus conductor in Bangalore, witnessed unprecedented success in Tamil filmdom and garnered a huge fan following. Fifty lucky customers get exclusive passes for Kabali’s success party.
It has used “Nerrupu da” (meaning “fire")– a popular song and catchphrase in the movie- and branded the fairness cream for “men of fire.”Įmami has also launched a “#BeTheFire” contest where consumers have to buy a Fair and Handsome pack, click a selfie and post it on their own While it’s tough to make a connection between a dark, handsome and ageing hero and a fairness cream, the company is establishing its connection with Rajini’s macho and fiery image. *Kolkata consumer goods major Emami has announced that its men’s fairness cream “Fair and Handsome" will be Kabali’s brand partner. *Kerala's Muthoot Fin Corp - a non-banking finance company - is selling silver coins with Rajini’s image on it. All these messages with customer names will be compiled into a coffee table book and it’ll be gifted to the actor.
SMS hotline where fans can send their wishes to Rajini. Here are some other instances of corporate India using the " Kabali" mania:īharti Airtel is offering unlimited 2G Internet with its Kabali recharge pack and its new Kabali branded sim packs. The aircraft will carry some Kabali and Rajini props to appease selfie-crazy customers. The company has arranged a special chartered flight on Friday to ferry fans from Bangalore to Chennai and back so that they can watch the movie’s first show on the first day in Rajini’s home base, Chennai.
“This is AirAsia’s way of paying a tribute to the “Thalaivar” and his fans across the globe,” says AirAsia India’s CEO Amar Abrol.
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